Rudolph the white nosed reindeer

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Crew News: Jan 26 2009

Rudolph the white nosed reindeer has been a very successful campaign to highlight some of the dangers in using too much cocaine and or mixing it with other substances. The uptake of the message through Bluetooth technology has been phenomenal.

The idea was carried on to our electronic Seasons greetings cards with the quote: "Cocaine made me feel like a new man, unfortunately the first thing the new man wanted was more cocaine".

Again the positive feedback from this campaign has been heartening and we feel this gets the message over to think about the dangers when using cocaine without being 'preachy'.